Relaunching a Brand Online: Alliant International University

Relaunching a Brand Online: Alliant International University

The Challenge In August of 2009, Alliant International University hired the University’s first Chief Marketing Officer, Madeleine Wiener. Madeleine was tasked with increasing awareness for the Alliant brand, the parent and “connector” brand for five schools with 6...
Building an Online Strategy for Success: O.A.R.S.

Building an Online Strategy for Success: O.A.R.S.

The Challenge Outdoor Adventure River Specialists (O.A.R.S.) has been a pioneering icon in whitewater paddling and the adventure travel industry since 1969. Famous for their Grand Canyon rafting operations, O.A.R.S. runs river-based multisport adventure trips on 35...
Repositioning A Brand: Professional Services

Repositioning A Brand: Professional Services

Lucy McAllister is a prominent attorney practicing in the San Francisco Bay Area in the areas of criminal law, licensing law and family law. In the Fall of 2016, Attorney McAllister approached LeapUp to help the firm reposition and transition the firm’s law practice...