From Startup to Success Story: Aqua Expeditions

From Startup to Success Story: Aqua Expeditions

The Challenge In February of 2006, Francesco Galli Zugaro was sitting in a session at the Adventure Travel Tradeshow led by Annie Ellicott of Leapup Marketing. Approaching Annie after the session, he introduced himself and told her he planned to leave the Galapagos...
Relaunching a Business: From Anna Marie Events to Metavent

Relaunching a Business: From Anna Marie Events to Metavent

The Challenge Anna Rembold, owner of Anna Marie Events (AME) launched her event planning business in 2012 having recently left her role as Director of Administration for a boutique private equity firm. After a year trying to land leads and grow the AME business, she...
A Company Rebranding (Post Merger): Adventures On the Gorge

A Company Rebranding (Post Merger): Adventures On the Gorge

Brian Campbell, owner of Rivermen had hired LeapUp in the spring of 2006 to assist Rivermen with the online relaunch of the Rivermen brand. Based on that highly successful experience and facing a new challenge in the fall of 2009, a merger with 2 other adventure...
A Long Term Partnership for Growth: Alaska Wildland Adventures

A Long Term Partnership for Growth: Alaska Wildland Adventures

The Challenge Alaska Wildland Adventures (AWA) is a well respected and experienced Kenai-based Alaska adventure operator and owner of three high-end wilderness lodges offering soft adventure rafting, fishing, wildlife viewing and hiking trips. After operating a...