by annie | Feb 4, 2022 | Advertising, Marketing Trends, Social Media Marketing
In February 2022, Facebook’s (aka Meta’s) stock price took a nosedive in part to reaction from the news that the number of users to the platform has plateaued. But that’s not Meta’s only problem. Privacy policy and regulatory trends are also impacting ad sales revenue...
by annie | Jun 8, 2015 | Browse All, Sales Strategy, Social Media Marketing
There’s little doubt that measuring the impact of social media marketing on business ROI – leads, sales and revenue – is a hot topic of conversation. Numerous researchers have found that tying social media engagement to ROI is challenging to say the least...
by annie | Sep 8, 2014 | Advertising, Browse All, Social Media Marketing
The consumption of online video continues to grow at an accelerated rate fueled by increased penetration of smartphones, lower costs for video editing solutions, increased adoption of social media and streaming technologies by consumers and proliferation of video...
by annie | Jul 19, 2014 | Browse All, Social Media Marketing
By Annie Ellicott If you are a small or medium business, how are you using “inbound marketing” to drive qualified traffic back to your site for leads and sales conversions? Enterprise businesses are able to tap into pools of current customer relationships to mine...
by annie | Mar 19, 2014 | Browse All, Marketing Trends, Social Media Marketing
By Annie Ellicott Everyone recognizes the increasing influence of video in our lives. We have all become avid consumers as YouTube, Vimeo and other platforms for sharing have grown, new formats have evolved (e.g 6 second videos on Vine), video advertising has exploded...
by annie | Apr 11, 2013 | Advertising, Browse All, Social Media Marketing
By Annie Ellicott Update: April 11, 2013 Since I last wrote about Facebook advertising, the social media site has launched a number of new advertising products allowing targeting of Facebook users by platform (mobile-only and desktop-only ads). Yesterday, their...
