by annie | Aug 10, 2018 | Marketing Tips, Marketing Trends, Search Engine Optimization
Google has been transitioning site and content indexing to be “mobile-first” since 2018. What this means is that the content displaying on the mobile version of your site will now serve as the basis for Google’s index versus the old desktop-version based index....
by annie | Aug 8, 2018 | Browse All, Search Engine Optimization
Despite the mindshare now devoted to social media, there’s no doubt that organic traffic is still the number one source of new visits and new customers to most brand websites. So the importance of staying on page one for the search engine results relevant to your...
by annie | Mar 10, 2017 | Browse All, Search Engine Optimization
I get asked frequently, “what factors are driving search engine ranking and results TODAY and what about tomorrow?” With so many (200) factors now in the algorithm, the increase in Millennials use of social networks for discovery (vs use of search engines)...
by annie | Nov 10, 2014 | Browse All, Marketing Trends, Search Engine Optimization
I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing research with a client around how different generations...
by annie | Aug 20, 2014 | Browse All, Marketing Trends, Search Engine Optimization
By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks for search. YouTube is now the second largest...
by annie | Sep 24, 2013 | Browse All, Search Engine Optimization
By Annie Ellicott Back in October of 2011, Google began to hide the keywords from visibility to site owners for any visits to sites by users logged into their Google accounts. More recently, on September 23rd 2013, Google turned OFF the switch entirely for ALL organic...
