by annie | Apr 2, 2020 | Marketing Tips, Sales Strategy
One of the many priorities facing CEOs faced with the COVID-19 outbreak is adjusting their marketing plans for 2020 and 2021. This shutdown has been more immediate and widespread than the Great Depression, the 2008-2009 recession and the dot com bust before that. Many...
by annie | Jun 8, 2015 | Browse All, Sales Strategy, Social Media Marketing
There’s little doubt that measuring the impact of social media marketing on business ROI – leads, sales and revenue – is a hot topic of conversation. Numerous researchers have found that tying social media engagement to ROI is challenging to say the least...
by annie | Jul 9, 2013 | Browse All, Marketing Trends, Sales Strategy
By Annie Ellicott A key element to inbound marketing today is becoming an influential voice in your industry. Think bees to honey…with multiple “flavors” of honey. No longer is producing a superior product or creating a more dominant distribution...
