by annie | Nov 10, 2014 | Browse All, Marketing Trends, Search Engine Optimization
I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing research with a client around how different generations...
by annie | Aug 20, 2014 | Browse All, Marketing Trends, Search Engine Optimization
By Annie Ellicott As the ever-evolving complexity of SEO continues to escalate, one important trend worth noting is the increasing shift of consumer behavior from using search engines for queries to using social networks for search. YouTube is now the second largest...
by annie | Jul 31, 2014 | Advertising, Browse All, Marketing Trends
By Annie Ellicott Anyone who has been paying attention knows that marketing, as we once knew it, is gone, gone, gone. From the banner to the cookie, from QR codes to the impression, so much has just come – and GONE. Entire social networks explode then implode....
by annie | Mar 19, 2014 | Browse All, Marketing Trends, Social Media Marketing
By Annie Ellicott Everyone recognizes the increasing influence of video in our lives. We have all become avid consumers as YouTube, Vimeo and other platforms for sharing have grown, new formats have evolved (e.g 6 second videos on Vine), video advertising has exploded...
by annie | Jul 9, 2013 | Browse All, Marketing Trends, Sales Strategy
By Annie Ellicott A key element to inbound marketing today is becoming an influential voice in your industry. Think bees to honey…with multiple “flavors” of honey. No longer is producing a superior product or creating a more dominant distribution...
by annie | Jun 23, 2013 | Browse All, Marketing Trends, Search Engine Optimization, User Experience Design
By Annie Ellicott Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile site developer realm...
