by annie | Nov 10, 2012 | Browse All, Search Engine Optimization
By Annie Ellicott Natural links = Good. Unnatural/Artificial/Paid links = Bad. In mid October, Google finally released (after BING interestingly), their new Disavow tool. This tool allows site owners (and yes, you must be at the admin level of “site owner” in...
by annie | Oct 15, 2012 | Browse All, Marketing Tools & Technologies
By Annie Ellicott Editors pics! These platforms provide strong opportunities in both traffic, SEO authority and relevance for anyone with a stand-alone travel brand looking to increase visibility and “shareability” online. Get found @: Pinterest Leveraging the...
by annie | Oct 2, 2012 | Browse All, Social Media Marketing
By Annie Ellicott Real simple, social media? NOT! I was at one of my favorite social media conferences with Chris Brogan earlier this year and I just have to say, it’s not a small challenge to wrap your head around all the apps, tools, platforms, measurement...
by annie | Sep 19, 2012 | Browse All, Search Engine Optimization
By Annie Ellicott That was the question posed by Ken Krogue in his July 2012 post in Forbes “The Death Of SEO: The Rise of Social, PR, And Real Content” which stirred up so much controversy among marketers this July. Actually, I take that back. It wasn’t a question,...
by annie | Sep 5, 2012 | Browse All
Storify is so much fun. Watch what stories are floating up in the social world, monitor trends, get creative and create your own tableau of hot topics you want to wake up the world with. Fun and utilitarian. What could be better?
by annie | Sep 5, 2012 | Browse All
Track your brand’s klout score across the social web to surpass your competitors and ensure you are keeping up with the search algorithm’s social tracking for SERP. What’s your score?