by annie | Jul 9, 2013 | Browse All, Marketing Trends, Sales Strategy
By Annie Ellicott A key element to inbound marketing today is becoming an influential voice in your industry. Think bees to honey…with multiple “flavors” of honey. No longer is producing a superior product or creating a more dominant distribution...
by annie | Jul 2, 2013 | Browse All, Search Engine Optimization
By Annie Ellicott You’ve probably been hearings about Html 5 which began being adopted by web developers a couple of years ago… What is Html 5 and how is it different from today’s version of html? The last version of Html (4.01) was launched in 1999 so this new...
by annie | Jun 23, 2013 | Browse All, Marketing Trends, Search Engine Optimization, User Experience Design
By Annie Ellicott Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile site developer realm...
by annie | Apr 20, 2013 | Browse All, Marketing Tips, Marketing Trends
By Annie Ellicott I could have titled this blog post “it’s all about the relationship” because when it comes down to it, that little statement just says it all. A content strategy is useless if it is not relevant, timely and targeted. Think of what your close friends...
by annie | Apr 11, 2013 | Advertising, Browse All, Social Media Marketing
By Annie Ellicott Update: April 11, 2013 Since I last wrote about Facebook advertising, the social media site has launched a number of new advertising products allowing targeting of Facebook users by platform (mobile-only and desktop-only ads). Yesterday, their...
by annie | Mar 20, 2013 | Browse All, Marketing Tools & Technologies, Marketing Trends
By Annie Ellicott Hubspot recently released their Top 20 Marketing Trends for 2013 and #14 is “Marketing Technology Evolves”. Not quite revolutionary in concept… however what the author (CTO Dharmesh Shah) points out is that with the porting and syndicating of content...
