by annie | Jul 8, 2015 | Browse All, Marketing Trends, User Experience Design
Since 2015, Google algorithm updates have factored a site’s mobile responsiveness into the elements determining search engine ranking position (SERP). While this only affects mobile search results and in effect, rewards sites for large text not requiring...
by annie | Jun 8, 2015 | Browse All, Sales Strategy, Social Media Marketing
There’s little doubt that measuring the impact of social media marketing on business ROI – leads, sales and revenue – is a hot topic of conversation. Numerous researchers have found that tying social media engagement to ROI is challenging to say the least...
by annie | Apr 1, 2015 | Browse All, Marketing Tools & Technologies
The fragmentation of the media market notched up one more level as “broadcast” now embraces anyone with any number of Facebook Live, Youtube Live or other streaming apps on their phone. From the bite-sized providers of up-to-the-minute headlines from NowThisNews or...
by annie | Jan 8, 2015 | Browse All, Marketing Trends, User Experience Design
Having been at the marketing helm during the transition of Women.com from a career women’s site to a mainstream portal for women of all ages and backgrounds, I learned a lot about attracting visitors, creating an audience, engaging segments by interest and developing...
by annie | Nov 10, 2014 | Browse All, Marketing Trends, Search Engine Optimization
I am a huge fan of all research showing how technology is affecting consumer habits, preferences and consumption of content online. Having witnessed how women adapted to the internet at Women.com and later doing research with a client around how different generations...
by annie | Sep 8, 2014 | Advertising, Browse All, Social Media Marketing
The consumption of online video continues to grow at an accelerated rate fueled by increased penetration of smartphones, lower costs for video editing solutions, increased adoption of social media and streaming technologies by consumers and proliferation of video...
