by annie | Feb 4, 2022 | Advertising, Marketing Trends, Social Media Marketing
In February 2022, Facebook’s (aka Meta’s) stock price took a nosedive in part to reaction from the news that the number of users to the platform has plateaued. But that’s not Meta’s only problem. Privacy policy and regulatory trends are also impacting ad sales revenue...
by annie | Jun 21, 2017 | Advertising, Browse All
Any marketing professional steeped in the details of online advertising and SEM needs to understand the impact of ad relevancy in determining the cost and ultimately the return-on-investment of an advertising spend. Ad relevancy like content relevancy is another...
by annie | Sep 8, 2014 | Advertising, Browse All, Social Media Marketing
The consumption of online video continues to grow at an accelerated rate fueled by increased penetration of smartphones, lower costs for video editing solutions, increased adoption of social media and streaming technologies by consumers and proliferation of video...
by annie | Jul 31, 2014 | Advertising, Browse All, Marketing Trends
By Annie Ellicott Anyone who has been paying attention knows that marketing, as we once knew it, is gone, gone, gone. From the banner to the cookie, from QR codes to the impression, so much has just come – and GONE. Entire social networks explode then implode....
by annie | Apr 11, 2013 | Advertising, Browse All, Social Media Marketing
By Annie Ellicott Update: April 11, 2013 Since I last wrote about Facebook advertising, the social media site has launched a number of new advertising products allowing targeting of Facebook users by platform (mobile-only and desktop-only ads). Yesterday, their...
