Power to the Consumer: Why User Intent Matters More Than Ever
Do you wonder why social media usage and texting is chewing up smartphone screen time? Why the hottest tech trends are wearables, self-driving cars and virtual reality? Why sales of selfie sticks and hoverboards are on the upswing? Does this look like a pattern to...
Mobile Responsiveness: 5 Best Practices In Mobile Design and User Experience
Since 2015, Google algorithm updates have factored a site's mobile responsiveness into the elements determining search engine ranking position (SERP). While this only affects mobile search results and in effect, rewards sites for large text not requiring...
Building Thriving Online Communities: 5 Best Practices With Proven Results
Having been at the marketing helm during the transition of Women.com from a career women’s site to a mainstream portal for women of all ages and backgrounds, I learned a lot about attracting visitors, creating an audience, engaging segments by interest and developing...
Mobile Responsive Design: The Pro’s and the Con’s
By Annie Ellicott Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile site developer realm...