How to Revamp Your Marketing Under COVID-19: Advice for CEOs
One of the many priorities facing CEOs faced with the COVID-19 outbreak is adjusting their marketing plans for 2020 and 2021. This shutdown has been more immediate and widespread than the Great Depression, the 2008-2009 recession and the dot com bust before that. Many...
Measuring the True Business Value of Social Media Engagement & Social Selling
There’s little doubt that measuring the impact of social media marketing on business ROI - leads, sales and revenue - is a hot topic of conversation. Numerous researchers have found that tying social media engagement to ROI is challenging to say the least for...
Content Curation: Let the Games Begin!
By Annie Ellicott A key element to inbound marketing today is becoming an influential voice in your industry. Think bees to honey...with multiple "flavors" of honey. No longer is producing a superior product or creating a more dominant distribution strategy enough to...