Content Curation: Let the Games Begin!
By Annie Ellicott A key element to inbound marketing today is becoming an influential voice in your industry. Think bees to honey...with multiple "flavors" of honey. No longer is producing a superior product or creating a more dominant distribution strategy enough to...
Mobile Responsive Design: The Pro’s and the Con’s
By Annie Ellicott Almost a year ago, Google announced its preference for responsively designed web sites, allowing sharing of SEO value of desktop-delivered content with mobile-delivered content. Responsive web design is all the rage in the mobile site developer realm...
5 “Do’s and Don’ts” When Designing and Delivering a Winning Content Strategy
By Annie Ellicott I could have titled this blog post “it’s all about the relationship” because when it comes down to it, that little statement just says it all. A content strategy is useless if it is not relevant, timely and targeted. Think of what your close friends...
Data, Data, Data: What’s a Girl To Do?
By Annie Ellicott Hubspot recently released their Top 20 Marketing Trends for 2013 and #14 is “Marketing Technology Evolves”. Not quite revolutionary in concept… however what the author (CTO Dharmesh Shah) points out is that with the porting and syndicating of content...