How to Revamp Your Marketing Under COVID-19: Advice for CEOs
One of the many priorities facing CEOs faced with the COVID-19 outbreak is adjusting their marketing plans for 2020 and 2021. This shutdown has been more immediate and widespread than the Great Depression, the 2008-2009 recession and the dot com bust before that. Many...
Google’s Mobile-First Indexing: What It Means For Your Business
Google has been transitioning site and content indexing to be “mobile-first” since 2018. What this means is that the content displaying on the mobile version of your site will now serve as the basis for Google’s index versus the old desktop-version based index....
How to Hire A Social Media Intern or Assistant Without Kicking Yourself Afterwards
By Annie Ellicott My clients are ALL in need of more hands on deck on the marketing front. Many have decided to take on part time or fulltime help to resource their increasing demand for daily support on the social media front. From responding to customer questions,...
5 “Do’s and Don’ts” When Designing and Delivering a Winning Content Strategy
By Annie Ellicott I could have titled this blog post “it’s all about the relationship” because when it comes down to it, that little statement just says it all. A content strategy is useless if it is not relevant, timely and targeted. Think of what your close friends...