by annie | Jun 15, 2018 | Browse All, Marketing Trends, User Experience Design
Do you wonder why social media usage and texting is chewing up smartphone screen time? Why the hottest tech trends are wearables, self-driving cars and virtual reality? Why sales of selfie sticks and hoverboards are on the upswing? Does this look like a pattern to...
by annie | Jun 5, 2018 | Browse All, Marketing Tools & Technologies
In the ever changing, every evolving, revolutionary times we live in if you are a marketing professional in 2019, it is challenging to say the least just finding out about (let alone prioritizing between) the latest and greatest marketing tools. From subscriptions to...
by annie | Jun 21, 2017 | Advertising, Browse All
Any marketing professional steeped in the details of online advertising and SEM needs to understand the impact of ad relevancy in determining the cost and ultimately the return-on-investment of an advertising spend. Ad relevancy like content relevancy is another...
by annie | Mar 10, 2017 | Browse All, Search Engine Optimization
I get asked frequently, “what factors are driving search engine ranking and results TODAY and what about tomorrow?” With so many (200) factors now in the algorithm, the increase in Millennials use of social networks for discovery (vs use of search engines)...
by annie | Jul 8, 2015 | Browse All, Marketing Trends, User Experience Design
Since 2015, Google algorithm updates have factored a site’s mobile responsiveness into the elements determining search engine ranking position (SERP). While this only affects mobile search results and in effect, rewards sites for large text not requiring...
