by annie | Feb 4, 2022 | Advertising, Marketing Trends, Social Media Marketing
In February 2022, Facebook’s (aka Meta’s) stock price took a nosedive in part to reaction from the news that the number of users to the platform has plateaued. But that’s not Meta’s only problem. Privacy policy and regulatory trends are also impacting ad sales revenue...
by annie | Apr 2, 2020 | Marketing Tips, Sales Strategy
One of the many priorities facing CEOs faced with the COVID-19 outbreak is adjusting their marketing plans for 2020 and 2021. This shutdown has been more immediate and widespread than the Great Depression, the 2008-2009 recession and the dot com bust before that. Many...
by annie | Aug 10, 2018 | Marketing Tips, Marketing Trends, Search Engine Optimization
Google has been transitioning site and content indexing to be “mobile-first” since 2018. What this means is that the content displaying on the mobile version of your site will now serve as the basis for Google’s index versus the old desktop-version based index....
by annie | Aug 8, 2018 | Browse All, Search Engine Optimization
Despite the mindshare now devoted to social media, there’s no doubt that organic traffic is still the number one source of new visits and new customers to most brand websites. So the importance of staying on page one for the search engine results relevant to your...
by annie | Jun 28, 2018 | Browse All, Marketing Tools & Technologies, Marketing Trends
By Annie Ellicott Many of my clients are asking “shouldn’t we be building a mobile application”? Research from Localytics highlights the high attrition rate of new users for apps. The Localytics survey results showed that 58 percent of users “churn,” or become...
