Only by developing a deep understanding about your customers – from the keywords they search on to the competitor sites and social networks they visit to the brands and incentives they prefer and why – can you ground your marketing strategy in a customer-centric reality.

LeapUp uses the most current qualitative and quantitative market  research tools (oh so much more affordable now) to learn insights about users and customers so marketing approaches are highly relevant, appropriately messaged and capitalize on conversion opportunity.

Our market research toolkit includes:

• Customer segmentation
• Attitude and usage surveys
• Customer satisfaction surveys
• Brand audits
• Naming evaluations
• Usability studies
• Aided/Unaided awareness testing
• Product concept testing
• Brand equity surveys