2022 Digital Advertising Outlook: Stricter Privacy Rules, Reduced App Data Sharing and the Demise of Cookies
In February 2022, Facebook’s (aka Meta’s) stock price took a nosedive in part to reaction from the news that the number of users to the platform has plateaued. But that’s not Meta’s only problem. Privacy policy and regulatory trends are also impacting ad sales revenue...
Measuring the True Business Value of Social Media Engagement & Social Selling
There’s little doubt that measuring the impact of social media marketing on business ROI - leads, sales and revenue - is a hot topic of conversation. Numerous researchers have found that tying social media engagement to ROI is challenging to say the least for...
5 Amazing Tips: Marketing Via Online Video
The consumption of online video continues to grow at an accelerated rate fueled by increased penetration of smartphones, lower costs for video editing solutions, increased adoption of social media and streaming technologies by consumers and proliferation of video...
Successful Inbound Marketing For SMB’s (aka Small – Medium Sized Businesses)
By Annie Ellicott If you are a small or medium business, how are you using “inbound marketing” to drive qualified traffic back to your site for leads and sales conversions? Enterprise businesses are able to tap into pools of current customer relationships to mine...
Why Video WORKS As a Marketing Medium
By Annie Ellicott Everyone recognizes the increasing influence of video in our lives. We have all become avid consumers as YouTube, Vimeo and other platforms for sharing have grown, new formats have evolved (e.g 6 second videos on Vine), video advertising has exploded...
Facebook Advertising: Thumbs Up or Thumbs Down?
By Annie Ellicott Update: April 11, 2013 Since I last wrote about Facebook advertising, the social media site has launched a number of new advertising products allowing targeting of Facebook users by platform (mobile-only and desktop-only ads). Yesterday, their...
3 Ways to Slay the Social Media Beast
By Annie Ellicott Real simple, social media? NOT! I was at one of my favorite social media conferences with Chris Brogan earlier this year and I just have to say, it’s not a small challenge to wrap your head around all the apps, tools, platforms, measurement...