Many successful business owners have struggled with reinvesting precious cashflow in new marketing plans, business strategies and repositioning their brands. Preferring to view marketing as an expendable budget line-item versus as an investment in their company's future, many of them will never know how much more successful they might have been with a well-crafted and performance-driven marketing plan.

We believe that our success lies in delivering an actionable plan and a realistic marketing plan which is well-integrated with your company's business process and lowers your cost of customer acquisition and/or customer retention. Profitability is the name of the game and all marketing investments need to be carefully chosen based on their cost-effectiveness.

By staying focused around your specific customer reach, trial and retention objectives and finetuning strategies as your business needs evolve, LeapUp offers you affordable marketing solutions which put you at a consistent competitive advantage.

We view each of our clients as in a unique situation in terms of:
  • Target markets (number, specificity, size, characteristics)
  • Product development lifecycle (early stage to multiple product lines and extensions)
  • Level of market penetration and customer relationship development
  • Strategic partner relationship development
  • Customer satisfaction and loyalty levels
    • In addition, we know each client brings with them a history of having tried (and sometimes failed) to cost-effectively implement different marketing and business development strategies and approaches.
    Our goal at LeapUp is to quickly understand your situation's relevant dynamics and work with you to tailor your plan to your specific business needs - be that building reach and increased target market awareness for your products and brand, incenting trial and generating leads within your customer base or driving increased levels of customer retention and loyalty.


    Home | Philosophy | Approach | Services | Team | Case Studies | Resources | Contact Us